The website is a pivotal component in the Chinese marketing strategy being led by OCRI, and is part of a fully integrated communications campaign aimed at introducing Ottawa ’s industry sectors, business infrastructure, investment environment and support network to the Chinese market. Other elements in the campaign include promotional collateral and an online marketing video, produced using Chinese suppliers to ensure the campaign remained focused, localized and retained a Chinese look and feel.

 “The growth within China has encouraged a wave of outgoing Chinese investment that Ottawa cannot afford to miss,” said Michael Darch. “With a cutting edge high tech sector, educated work force and t he lowest R&D costs among of all t he G-8 countries, Ottawa is well positioned for China ’s ‘Go Global’ investment strategy.”

As a result of considerable pressure from the U.S. due to an imbalance of trade between the two countries, China initiated a ‘Go Global’ economic policy, encouraging Chinese companies to actively look for business opportunities overseas. This poses great opportunities for the Ottawa region and its’ companies.

Within the last year we’ve seen a significant increase in interest from China ,” continued Michael Darch. “The number of incoming delegations has quadrupled, and with Nortel having recently expanded their facilities to Beijing , we are confident that Chinese investors are seeing Ottawa as an attractive destination for business and investment.”

To highlight t he series of opportunities within in t he Chinese market, OCRI’s President Jeffrey Dale and Global Marketing Executive Director, Mike Darch, will lead a delegation of six Ottawa telecommunications companies to Hong Kong to participate in the Canada Pavilion at the ITU TELECOM WORLD 2006 Conference, next week, December 4-8. A series of media briefings within China will also be conducted to discuss Ottawa ’s latest efforts to strengt he n economic ties with China .

Ottawa Global Marketing Website in Chinese:

 http://www.ottawaregion.ca/china/

Ottawa Global Marketing Video in Chinese: http://www.ottawaregion.com/china/videos/ogm_web_cn.wmv

About OCRI:
OCRI (Ottawa Centre for Research and Innovation), the city's economic development corporation, is leading the way for Ottawa . OCRI is the rallying point to bring business, education and research together to create the winning economic conditions that allow Ottawa 's technology companies to thrive locally and compete globally. At OCRI we promote sustainable economic development to maintain our high quality of life. For more information on OCRI visit our website at www.ocri.ca and for more information on the Ottawa Region please visit www.ottawaregion.com.