July 14-26, 2008 - Shanghai, Nanjing, (Hangzhou), Chengdu, Shenzhen, Hong Kong
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Ontario's ICT Industry Mission to China Pre-registration Deadline: June 17th,2008 |
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The Ontario Ministry of Economic Development and Trade (MEDT) will organize an Ontario ICT Trade and Investment Mission to visit Shanghai, Nanjing, (Hangzhou), Chengdu, Shenzhen, Hong Kong and exhibit in Shanghai from July 14 to July 26 2008. The mission will focus on Digital Entertainment and media sector.
Industry Overview:
The video game market has become a key driver of the new media and creative industries in China. While console games are an important part of the North American market, what is driving the growth in China is the online game market. The online game market is currently valued at approximately RMB 6.54 billion (representing a year-on-year increase of 73.5%) and is expected to surpass RMB 20 billion by 2010. Between now and 2010, the expected compound annual growth rate (CAGR) for online game revenue is 30.2%. Online game penetration among internet users already stands at 23%, representing close to 40 million gamers. By 2010, that number is expected to hit 84 million users. The online gaming market is being driven by the growth in MMORPG and casual games.
Domestic firms are growing rapidly as they are able to provide content that meets local demands and cater to local consumer preferences. The top 5 game operators in China are Shanda, Netease, The9, Optisp and Kingsoft and account for over 70% of the local market share. Shanda, Netease and the The9 are also the major game developers. It is also interesting to note that foreign titles account for the majority of market, but they come primarily from Korea and Japan where there is a great cultural resonance by users with the content, which is crucial to success in China. Nevertheless, it looks like there may be room for foreign titles from non-Asian countries as evidenced by the success of Blizzard's World of Warcraft being franchised by The9. While the content side of things will require greater localisation efforts, there is keen interest by local companies on game engine technology.
The presence of foreign companies in this industry has many forms. Foreign companies have established studios and facilities to supply their lower value-add processes for game development and animation. Many companies also contract directly to local studios to provide these services. Quite a few local studios serve primary the foreign market providing services for gaming and feature films. Large companies like EA and Ubisoft have set up development facilities and studio operations in China as part of their long term development plans.
Who should attend the mission:
Ontario companies who are Digital Entertainment related (contents, software, hardware, etc.) and have China in their business Strategies.
Who should exhibit:
Ontario companies will exhibit in the B2B Area which is targeting following business:
1) Game R&D enterprises, for technology cooperation, copyright exchange/transfer, financing
2) Game outsourcing enterprises
3) Soft and hard ware supplier for game R&D
4) Game training institutes
5) Market consultant and advisory agency
6) Authorizing institute for game brand, animation and game features
7) Game peripheral products supplier
8) Soft and hard ware supplier for game operation
9) Mobile entertainment technology R&D companies
10) Mobile entertainment content R&D companies
For information on this Mission, please click here
Pre-registration form
For more information, please contact:
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Wenbo Pan |
Sophie Chen |
